Rapipan
Contributed to Copywriting, Front End QA, Development, and Design for Rapipan, a traditional bakery factory based in Bogotá. Focused on
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Contributed to Copywriting, Front End QA, Development, and Design for Rapipan, a traditional bakery factory based in Bogotá. Focused on understanding current bakery market trends to develop a modern UI/UX for enhanced product visibility and brand positioning in a competitive industry.
During the time with the client the following roles were executed.
Developed informative, enticing descriptions about the bakery’s heritage and products for a cohesive brand voice across the site.
Conducted thorough testing and analysis to ensure an intuitive, accessible experience across all devices.
Created a fully custom website with intuitive navigation and engaging visuals to elevate Rapipan’s online presence.
Designed multimedia assets and a UI/UX framework that presented the bakery’s offerings in a visually appealing, interactive manner.
The website design process involved crafting a unique, approachable language to capture Rapipan’s traditional bakery essence while aligning with contemporary tastes.
Prioritized visual hierarchy, guiding users through an inviting presentation of Rapipan’s products and services.
Through strategic placement and emphasis, every element reflected the bakery’s commitment to quality and its deep-rooted heritage.
Research focused on bakery market trends, ensuring that the layout and structure addressed user preferences. A clean, accessible interface highlighted key offerings, while multimedia assets and color schemes reflected the brand’s warmth.
This thoughtful design approach established an engaging digital experience that resonates with the audience, fostering both trust and connection.
Development centered on creating an efficient, responsive platform equipped for various devices and user needs. Built custom elements that enhanced the user journey, drawing from strategic research and careful testing to ensure consistency in performance.
HTML, CSS, and dynamic features brought a seamless and polished structure to the forefront.
Visual components harmonized with the campaign’s goals, maximizing product exposure and adapting dynamically to highlight bakery offerings.
Each development step reinforced brand identity, creating a cohesive and engaging online presence for Rapipan.
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