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El Charro Mexican Grill

Website Design
Website Development
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Services and Management

Participated, leading a whole experience enhanced for a Wisconsin-based restaurant with locations in Waunakee and Verona.

Focused on enhancing customer experience through centralization of both locations into one cohesive website, developed on Shopify using Liquid for custom theme creation and creating all the user interface components.

This and more, under the next roles:

Copywriter

Created engaging content to enhance brand image, featuring dishes and offerings with appealing descriptions.

Front End QA

Executed thorough testing and research to guarantee usability and functionality across the site.

Development

Built a fully custom Shopify site with HTML, CSS, and Liquid, supporting a product catalog of 300+ items.

Design

Designed all UI and multimedia assets, focusing on an intuitive and appealing user interface.

Website Design

The UI/UX design focused on visually packaging the restaurant’s diverse offerings, using product imagery and clear categorization to present more than 300 unique products.

Thoughtfully designed product cards and menus facilitated quick navigation, allowing customers to distinguish between locations easily.

Digital enhancements emphasized intuitive browsing, ensuring users could seamlessly find, select, and order items while clearly identifying each product’s origin.

Further, design work included cohesive presentation cards for promotions and discounts, aligning with the restaurant’s brand aesthetic.

The digital experience prioritized mobile and web functionality equally, ensuring an optimal, user-friendly interface that resonated with El Charro’s visual identity and customer base.

Website Development

The web development process tackled multiple optimizations to unify the restaurant’s two locations under a single, streamlined online presence.

Each location’s unique inventory and special offers were integrated into the central website with clear labels, helping customers easily identify the restaurant they were ordering from, whether in Waunakee or Verona.

This approach created a centralized but location-specific shopping experience, reducing customer confusion and improving order accuracy.

Performance was a priority, with optimizations made to speed up page load times and enhance navigation, especially on mobile devices.

Ensuring responsiveness across all devices, the site was designed to provide smooth access to products, menu details, and checkout options.

Backend improvements supported the high volume of SKUs, allowing for quick product search and category loading.

The website also included location-based filtering, where users could sort products by location, providing a customized and relevant shopping experience. On mobile, particular attention was given to simplifying the user journey—from menu exploration to checkout—to make ordering fast and intuitive.

Overall, these development efforts made the El Charro Mexican Grill online store a robust, centralized, and efficient platform, positioning it for seamless customer engagement and ongoing operational scalability.

Check it out!

 

Explore this project directly in Figma for an immersive, hands-on view of the design. For the best experience, check it out on your laptop or through the Figma app on your mobile device—giving you a clear, interactive perspective on the project’s details and flow.

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