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Joined the team as a Graphic designer and finally as front end lead, to attend projects for a Food Business
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Entrepreneur in a comprehensive B2B Online marketing project, providing Branding, Web Design, Web Development, Hosting, and Systems Management services for Spanish speaker countries.
The project involved a full brand redesign and a new website with a community platform aimed at improving the visibility and positioning of small and medium-sized companies.
Managed and curated all website content, including blog posts and user-focused information for enhanced online presence and SEO.
Conducted thorough research and design evaluation to ensure high functionality and aesthetic appeal, with a focus on user-centric development.
Created a dynamic website framework, applying responsive and interactive elements for optimal user experience across devices.
Developed multimedia content and UI/UX layouts to support Pymecol’s brand and ensure consistency and engagement throughout the site.
The rebranding process centered on transforming Pymecol’s identity by moving away from outdated design elements and replacing them with modern, 2024-inspired visual concepts.
Through research into current design trends, a new brand aesthetic emerged, emphasizing sleek, minimalistic visuals with a sophisticated color palette that resonates with today’s digital-savvy audience.
This approach gave Pymecol an updated and cohesive look that reflects its forward-thinking vision and dedication to supporting emerging businesses.
Brand guidelines were developed to ensure consistency across all platforms, from digital to print materials.
Key assets, such as logos, typography, and brand patterns, now capture a professional yet approachable image, embodying a strong presence that speaks directly to small and medium-sized enterprises.
This modernized brand identity creates a reliable and fresh impression, reinforcing Pymecol’s commitment to quality and innovation.
The web design strategy revolved around creating a welcoming, user-friendly interface that supports Pymecol’s mission to provide positioning services for SMEs.
The main website design integrates a community platform that allows users to interact and access resources tailored to their business growth needs.
Each design element was carefully chosen to foster a sense of community and accessibility, enhancing the overall brand experience.
In addition to the primary site layout, a distinct community area was designed to streamline access to content, tools, and resources relevant to small business owners.
This section of the website features customizable dashboards, interactive modules, and real-time notifications, all crafted to keep users engaged and informed.
Design choices reflect Pymecol’s commitment to guiding users in their journey, from discovering brand visibility strategies to leveraging digital tools for success.
Responsive design principles and modern UI components were implemented throughout, ensuring seamless browsing across all devices.
The clean and efficient layout allows for intuitive navigation and focuses on delivering a rich user experience with an emphasis on accessibility and ease of use.
Every page element works cohesively to present Pymecol as a trusted partner in business growth.
Website development began by structuring the core of the platform using WordPress, with custom coding added to extend functionality and allow for unique features in the community area.
This hybrid approach leveraged WordPress’s scalability while enabling specialized features, including interactive dashboards, member login, and personalized content delivery.
Careful attention was given to developing each module with flexibility in mind, ensuring it can adapt as Pymecol’s offerings evolve.
To support Pymecol’s positioning services, the website was further optimized for SEO and user engagement. Each page element and backend process worked seamlessly, creating a responsive and efficient site.
Using custom code, dynamic elements were integrated, creating an immersive experience for users.
This foundation positions Pymecol as a resourceful and reliable source for business growth tools and insights.
Hosting involved establishing a robust system to handle website maintenance, security, and backup, supporting the site’s high-traffic needs.
Regular security audits and system updates were put in place to safeguard user data and ensure the platform’s reliability.
An optimized hosting environment enables the website to maintain consistent performance, which is essential for providing uninterrupted service to users.
Comprehensive analytics and reporting were integrated into the hosting setup, allowing Pymecol to monitor the effectiveness of its marketing campaigns.
By tracking user behavior and campaign metrics, Pymecol gains actionable insights to improve service delivery and engagement.
These efforts form the backbone of a secure, high-performing platform that continuously meets Pymecol’s digital marketing goals.
Systems management incorporated an array of tools and protocols to ensure data integrity and client file protection.
Linux and Windows operating systems served as the foundation, with secure file storage managed through VeraCrypt and virtualized environments using VirtualBox.
This setup allowed for flexible access and secure file management across different platforms, ensuring reliability and accessibility for both users and administrators.
Additionally, VPNs were implemented to provide secure connections for remote access, reinforcing data protection and privacy.
Client files benefit from frequent backups, safeguarding information against potential loss.
These comprehensive system management protocols create a robust infrastructure, enabling Pymecol to operate with confidence and reliability.
Routine system monitoring and maintenance ensure that server environments remain secure, while real-time diagnostics enable prompt issue resolution.
This proactive approach to systems management supports Pymecol’s long-term success, ensuring that data and client interactions are handled with the highest standards of security and efficiency.
Whether you’re looking to revamp your branding, enhance your product design, or elevate your online presence.
Contact now to get started.
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